Meet the Team

  • Linda Lai

    From management consulting to leading all of marketing at Ruggable as CMO, Linda is a leader, entrepreneur, and marketer at heart. Notably, as the third employee at Ruggable, she transformed the business into a profitable, high 9-digit enterprise within five years. Born in Shanghai and raised between China and the US, Linda is fluent in reading, writing, and speaking Mandarin Chinese.

  • Bruno Lima

    Bruno is a distinguished professional with a rich background in go-to-market strategy and implementation for digital businesses. With 6 years at McKinsey, impactful roles at Hulu and Paramount+ and responsible for Ruggable’s international expansion, he mastered digital marketing analytics, pricing, and go-to-market strategies for D2C businesses.

  • Alex Hart

    Alex is an innovative brand marketer who specializes in powering brand insights with data driven creative. As the voice behind Ruggable’s brand for six years, she steered the washable rug trailblazer from tiny startup to established interior design powerhouse, partnering with brands from the boutique (Architectural Digest) to the enterprise (Disney).

Our Core Beliefs

Opportunity is wasted in slow growth models

In the DTC market, we believe you have to invest to grow. Performance marketing requires quick action, and when we see momentum, we want to capitalize on that movement.

Product is King / Queen

While brand is important, we believe that every company’s biggest brand driver is its product. How your product changes lives is how you begin to build your brand, and how customers will remember you.

We are nimble to the market

The market is forever shifting. We need to stay flexible and take a test-and-learn approach to all that we do. We do not hold any specific strategy to be sacred and immutable.

We believe in long term partnerships with aligned interests

Ownership is key. We've consistently encountered frustration with external agencies and contractors who only grasp a fraction of the business challenge. We believe in a partnership model that helps us deliver the best results, holistically